Our Story – TJ’s Bait & Tackle (2006 to Date)
We started as a small tackle shop from our garage in West Bank, East London in 2006. We sold just the basics to the local fisherman.
Our Vision was to teach people how to fish and grow and develop such a beautiful sport.“Give a person a fish and you feed him for the day, Teach a person how to fish and you feed him for a lifetime”
The Founder of TJ’s, Theo Herbst, Protea Rock and Surf Angler is a very well-known Angler in the fishing community, aka one of the legends. The Name TJ's derives from Theo and Joshua, Joshua, his son, has been fishing with his father since he was in diapers. Joshua followed in his father’s footsteps and is now a Springbok Angler, like his dad.
Our shop, became even more popular, and when we moved premises from West bank to Greenfields, we moved it into a granny flat, and could now stock double the amount of tackle, more freezer space and loads more customers.
Before we knew it most of the competitive anglers were buying fresh bait, as we strived to always go the extra mile and supply excellent quality bait, which we would use ourselves when fishing.
We started getting more requests to stock different tackle and when a family member needed urgent accommodation we gave up our granny flat up and moved TJ’s into Westgreen Mall in Greenfields, East London, and were there for about 2 years.
We were not without difficulties and have to thank Lester & Anthea from Arc & Arms for believing in our shop and assisting where necessary.
Again family problems arose, opportunity came knocking in beautiful Jeffrey’s Bay and we decided to move our shop and family to JBay.
TJ's Bait & Tackle is based in Jeffrey’s bay, at Fountains Mall, where 2 highly passionate & experienced Protea anglers (Theo & Josh), will chat, guide, advise and point you in the right direction when it comes to Angling.
Visit TJ’s and experience an angling dream. We stock Rock & Surf, Freshwater & Fly fishing tackle. If we don’t have what you looking for we will source it for you. Theo also does custom built rods and repairs reels.